My Work

I am a Graphic Designer and Image Maker with 25+ years of experience working with B2B and B2C clients. Currently, I currently serve as Brand Manager for Elea GmbH, a German food technologies company, while also consulting for several freelance clients.

Brand Management at Elea

I oversee Elea's design and marketing, having developed and maintained its brand identity across all collateral. My role blends creativity and strategy, ensuring our science-driven products are compellingly communicated.

I create a wide range of brand materials—infographics, illustrations, animations, films, photography, and copy—handling most production in-house. Beyond design, I lead Elea’s art direction, collaborating with filmmakers, developers, photographers, and copywriters to ensure high-quality, on-brand assets. This includes:

• Creative Direction – Developing and presenting briefs, wireframes, and layouts

• Video Production – Writing, storyboarding, and directing content

• Brand Strategy – Planning, positioning, and overseeing brand evolution

• Customer Journey – Aligning messaging with audience needs and market shifts

Working closely with R&D, sales, and business development teams, I ensure our marketing strategy is impactful, targeted, and aligned with business goals.

Freelance Work

Alongside my role at Elea, I take on select freelance projects, offering design and consultancy services.

Background

I hold a BA (Hons) in Fine Art & Fine Art History. My career began at the UK agency RADIO before transitioning to freelance, collaborating with agencies and building my client base.

2007 I co-founded Artbombers with illustrator Simon Spilsbury, creating mixed-media artwork for international clients. Our work for Paramount Comedy Channel earned an AOI Gold Award in Advertising (2009).

After years in Berlin, I returned to Bournemouth in 2015, where I live with my partner and two children, continuing my work in brand design, strategy, and visual storytelling.