Bath Spa University
Art direction, logo design, character design, illustration, 3d illustration.
Design and art working of all printed collateral.
Bath Spa was ranked joint 7th university in the UK for the quality of its teaching and learning in the league table published by The Times Higher in January 2010.
Green Focus is the environmental department within the University specifically set up to handle the environmental impact of the university.
During the 12 month implementation of the new brand, the BSU went from 75th to 7th place out of 113 Universities in the Times Higher Education Green League. The BSU then became the only University to be awarded the Eco-Campus Platinum Award.
Branding the BSU Green Focus department. The objective to design collateral that would positively promote the Green Focus initiative and its aims to students, staff as well as in the local and national community.
Design started with the logo and expanded with my decision to represent the ten main sectors using character design. There is now the possibility that the Green Focus Brand is franchised to other Universities in the UK.
