Japaninvest
Logo and brochure design
Ji ASIA is the brand name for the Pan Asian Equity Research and Sales operation of Japaninvest Group plc. Founded in 2002 and listed on the Tokyo Stock Exchange. Ji ASIA is an independent company partnering Societe General in Asia since June 2010 combining the global research and execution capabilities of one of Europe’s largest banks.
To design logos and application for both Japaninvest and Ji Asia. It was important that both logos share a recognisable structure. An original and badly designed version of the Japaninvest wordmark already existed. The client wished to evolved and fine tune the logo but not alter it unrecognisably from its previous form.