Ogilvy & Mather
Kimberly Clark- Huggies
Art Direction, Vector and 3d Illustration (line by Simon Spilsbury)
Ogilvy & Mather is a world class communications network with over 450 offices in 120 countries. Established over 60 years ago and servicing Fortune Global 500 companies. Huggies is the brand name of the baby products marketed by Kimberly-Clark.
The initial requirement was for 8 illustrations for a new Huggies Brand Book called “Welcome to life my Darling”. The book was to be included in a new mothers pack sent to hospital maternity wards with a Huggies promotional gift pack. However the illustrations were well received and the brief expanded to a full campaign. A TV slot was animated by Cirkus in New Zealand (https://www.youtube.com/watch?v=P_9iIbJo4vc).
Press print and web campaign run out across south east Asia.
